Care Guides

Webinars With Steffen.mp4

Monday 29 November 2021 batch edited, webinars
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View transcript

I'm Stephanie, I'm the Ceo and co founder of 23 webinars are a great way of doing video marketing in order to generate leads, build audiences and producing videos in an approachable and interactive fashion with webinars from 23 we wanted to make it easy both to produce a webinar, but also to run a webinar for a marketer to build out the right landing pages that look right the forms and the emails that are on brand, the data that flows in. So you know exactly who's signing up, who's joining? Who isn't joining and how you communicate, not only during the webinar, but also to the people that might just be washing your content on demand afterwards. If you've ever run webinars before, you know that that's not easy. In fact, you've probably been using one tool for landing pages, one tool for email, one tool for producing the webinar and a different tool altogether for uploading the videos afterwards. In order to make all of this code here, you've probably been downloading CSP files and uploading them in different places. And ultimately you ran a webinar but you didn't really capture the entire flow. You don't really know who was turning up both live and on demand. You don't have the full metrics to back the decisions of what you make. And often we also see that people were producing the webinars but not really uploading for undermanned, not communicating to the audience that was being built. So again, 23 is built to make sure that you capture the audience and then you can keep building the audiences from one where we are to the next 23 comes with full landing page builders but also with the ability to build out a full web hub that hosts not only the webinars that are upcoming, but also the ones that are in the past 23 that you control your webinars directly from the browser. So when you set up a new webinar you can invite in speakers, they can share their screens and you can basically produce the entire webinar without ever having to read that browser for the audience. On the other side is even better. They also don't have to download anything. They don't need any special programs. In fact, they just hit the landing page and the video will play just like any other video on every device in every browser. In every location is studies when the weapon is over. We'll have automatically recorded and on demand version of the video and make it ready for publishing on demand. So it means that you can really capture not only the people that are ready to watch the webinar live but also all the other people that might be interested in that content. Later on, let me show you how all of this works behind the scenes. You get a full administration interface that allows you to control every bit and piece of your webinars. It's really easy to add a new webinar and it's really easy to work with the webinar itself. In this case I can see that I have one webinar that's that's coming up. I have a few page views. I have a few registrants. I can see how many people showed up. I can see all the emails that I've been going out and I can even dig down work with those emails, work with these analytics report back and I can even see the attendees who show up live and so on when you want to work with a webinar. It's really easy you get a nice what you see is what you get in. So that allows you to change the name, change the description of the right imaging at speakers and really design every bit and piece of your webinar when you're ready to go live. Everything works in the browser. So women are 23 makes for a really powerful video marketing tool but just like with any other kind of video monitoring. Yes it's about storytelling and authenticity and about making sure that you meet your customers where they are. But it's also about the data that backs the decision making that really boost your return on investment and between three and within us you get all of that. You have a full list of all the people that signed up. You know what your sign up rate is. You also know who actually showed up to your webinars even better. You can tie all of that data back into the rest of your marketing stack. You don't have to download the C. S. V. File, upload and import it elsewhere. In fact, you already have it in your marketing automation or your CRM system if you connect those 2 23 so it means you get all that data exactly where you needed to re engage the people to lead, score and to really optimize how webinars boost your business.