[Music] hey welcome to the video marketing minute this week we're talking about how to improve inbound marketing data with video it's no secret the video is the best way to tell our stories and connect with our audience in combination with marketing automation software we can now measure videos beyond vanity metrics allowing marketers to gain deeper data to see who watched a video when they watched it and for how long that's why we're covering four ways that marketers can improve inbound marketing data with video only 39% of brands are currently using video to collect leads yet tools like gating videos is an effective way to capture contacts and their video engagement data that then sync to your marketing automation software visit the link in this post to watch the rest of the video and learn four key ways to improve your inbound marketing data