Imported from Daniel Sejr Naderi
Test 25-05-2021 - 13:17
Test 25-05-2021 - 13:17
Video Transcript
[Music]
hi i'm todd from 23. in this video i'll
show you some of the essential features
in your video marketing platform
and how you can easily set it up to be a
powerful tool in your marketing tech
stack
so this is my video platform i've
already uploaded a few videos
the player is on brand and some of my
videos are embedded on my website
in power mode i can enter my connect
library where i've already connected my
marketing automation tool
and my facebook pixel for remarketing
let's connect to google analytics as
well
and get the bigger picture on how my
visitors engage with my website
and how my videos perform throughout the
sales funnel
i've already connected my facebook
account and my twitter i have some
videos on my youtube account as well
so let's get this connected with
connections to my social account i can
both distribute my content natively
import my videos and get native
analytics from all the platforms
let's import some videos from youtube to
see
it's that easy now let me show you how
to distribute to social
you click on a video click on the
platform you wish to distribute to
create your post schedule the post for
later or publish it immediately
it's a few simple steps
next we want to customize our video
player to be on brand
in this example the player has the right
color but i would like to use my own
design play button
in inbound you can configure your player
and upload a custom play button
and all you have to do is hit save
so i've connected my video marketing
platform to my marketing stack
and in my social accounts i can now run
my video everywhere
and track all the video engagement
across platforms
i can even use my video content in
emails embedding a thumbnail or a gif
from my video
with my videos embedded on all my
inbound landing pages i can start
converting my video viewers into leads
let me show you how in audience you have
an overview of all unique viewers
some are identified via my connection to
my marketing automation tool
others are identified via my videos
where i've placed collectors
collectors are an efficient way to
capture engaged viewers
the call to action could be sign up for
the newsletter
all the data gathered from your videos
are really useful when you as a marketer
want to measure the content performance
it gives you full attribution
into your video marketing campaigns and
synchronizes data with your marketing
automation tool
it's also super easy to set up live
landing pages and webinars in 23
it's just a few simple steps
so that's it your video marketing
platform is now set up
integrated into your marketing tech
stack and ready for you to measure your
video campaigns
thanks
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